How Companies Can Go from Zero to Scale Using AI for Marketing ft. Lillian Pierson

Episode notes

The year may have changed from 2025 to 2026, but some fundamental truths about AI haven’t. In the latest episode of Bringing Data and AI To Life, host and GVP Solutions Sales and Business Development at Informatica, Amy Horowitz, kickstarts the year with Lillian Pierson, Fractional CMO & Growth Advisor, Data Mania LLC, for a candid and eye-opening conversation on how companies can build AI-native growth systems that deliver true and measurable ROI. What You’ll Learn How to apply the ACT Framework (Identify bottleneck → Construct system → Test & iterate) to systematize growth marketing Why building AI-native content systems delivers 8x faster output and 3.5x more leads The critical balance between automation and human judgment How to shift from team management to growth architecture Why AI replaces execution, not strategy The practical entry point to AI adoption If you enjoyed this episode, subscribe, rate, and review it on Apple Podcasts and Spotify. Instructions can be found here . This podcast is

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