#480 The NEW Way to Do Outbound in 2026

Episode notes

Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam talks to Charlotte Cailleaux @ EventsAir. Cailleaux discloses what is actually working for B2B and SaaS outbound sales right now! Learn how to get your messaging tight, and the activities that are worthy of your time across all channels. There's everything here to use a complete playbook for sales and marketing in 2026! Charlotte & Sam Cover: Targeting, Timing + Messaging - Mastering Outbound Sales! Extracting Sales Insights with ChatGPT Building Long-Term Customer Relationships How to Stand Out with Content Marketing Targeting Event Professionals (Post-Event) → You can find Charlotte Cailleaux here on LI : LinkedIn Grab the 90 days to revenue guide from our SEO playbook Website LinkedIn Breaking B2B podcast (top 2.5% b2b marketing show) Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful,

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• E24: He only needed 2 years to get from 0 clients to a multi-million PR agencyFounder Stories · on B2B lead generation83 / 100
• B2B Websites that Convert | A Conversation with Sam Dunning of Breaking B2BThe Marketing Mix: Thought-starters for B2B Business Leaders · on Organic search79 / 100
• $4.5m ARR, $0 Raised: Tom Hunt on Building Fame (Getting to Aha!)Cash Machines · on B2B lead generation74 / 100
• 105. Series 4 | Episode 5. The Current State of SaaS Brand Building and AI in B2B Marketing, with Michelle Huff, CMO at AlteryxMarket Mentors · on SaaS marketing67 / 100
• AI-Driven Lead Generation | Toby Blatchford-Tagg | S1E18Alt-Consulting · on B2B lead generation66 / 100
• E-Commerce Evolution in B2B | TGG S3 | InfidigitThe Growth Genius · on Organic search65 / 100

• #494 AI SEO for SaaS: How to Rank #1 on LLMs (ChatGPT, Claude, Perplexity, Etc.)61 / 100
• #491 Asking London B2B Marketing Questions (SEO, SaaS, LinkedIn, & More)43 / 100
• #489 4 B2B Founders Share the Best Marketing Strategies in 202657 / 100
• #488 This Boring SaaS AI SEO Strategy Prints Demos in 202654 / 100
• #487 How to Scale Any SaaS Company With YouTube & SEO55 / 100