Brand Start Goes Healthy · 2024-02-19 · 1h 1m
85% of CPGs fail after two years. One of the main reasons is the inability to generate awareness and drive product trials. In this episode, Leonard talks to Hank Watt, CEO of Nature's Wild Berry, a Shark Tank brand that's been growing in the past 8 years, who shared how they pivoted their marketing game to drive more awareness and reach more customers. Listen to this episode to learn: 1) What's the importance of driving product trials? 2) How to be more effective with your marketing? 3) Why it's important to have a high-margin product? 4) How to get investment from Shark Tank? 5) How to build a brand that people love? Learn more about Hank and his product at . If you find this podcast helpful, be sure to subscribe and leave us a rating. P.S. Get your FREE guide that helps you increase your website conversion rate by downloading your copy of The Complete Playbook to Creating a Killer CPG Website that Converts at .
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