Brand Start Goes Healthy · 2024-02-06 · 49 min
Driving product trials is a key to success for any CPG company. It's foundational for growth for CPG start-ups, emerging CPGs, and even CPGs that are in growth mode. But how do you get more product trials in such a competitive industry? In this episode, Leonard is joined by Kevin Smith, a CPG founder and fellow Brand Development Expert who's the CEO of SmashBrand, to talk about the importance of branding and product positioning in achieving CPG success. Listen to this episode to learn: 1) What's the #1 factor in driving CPG product trials? 2) Why is brand development at the center of CPG success? 3) How do you find your product differentiation to build a compelling brand? 4) What are the common CPG branding mistakes that you must avoid? 5) How do you create a packaging design that boosts product sales? There are so many more insights that you can learn from this conversation This is probably the most in-depth brand development episode in the entire podcast so be sure to listen to it until the end. Learn more about Kevin and his company at . P.S.
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