Brand Start Goes Healthy · 2024-01-23 · 58 min
BTR Nation started as a DTC better-for-you protein bar brand. When scaling, they expanded into retail and grew their door count and distribution channels by 300% at a rapid phase. Leonard talked to Ashley Nickelsen, its founder & CEO, who shared her journey from getting the product idea when both her parents were diagnosed with a rare form of cancer to scaling it to a $1,000,000+ brand. Listen to this conversation to learn: 1) How do you differentiate your product in a saturated category? 2) What's the key to succeeding in DTC and Amazon? 3) How do you scale your retail door count and distribution channels? 4) What's the number 1 metric when getting on the shelves? 5) Do branding and marketing really yield ROI? Consider subscribing if you find this podcast helpful. Learn more about Ashley and support her brand at .
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