Brand Start Goes Healthy · 2024-01-31 · 44 min
Finding product-market fit in the CPG space is a critical component of success for any CPG brand. It's how you know that you've reached a point where there's promising demand for your product, your marketing is working, and your sales are growing. In this episode, Leonard is joined by fellow CPG expert, Jordan Buckner, who's a former CPG founder himself, to talk about how CPG founders can be more strategic and efficient in finding product-market fit. Listen to this episode to learn: 1) What are the key steps in finding product market fit? 2) How do you create a product with the customers in mind? 3) What are the 2 ideal audience types for emerging CPG brands? 4) What's the downside of taking investors' money? 5) How do you manage the emotional toll of running a CPG? Jordan also shared an amazing product-market fit tool that you can download here: . You can learn more about Jordan and his businesses at . P.S. Do you have conversion challenges for your CPG website? Then you need our new guide called The Complete Playbook in Creating a Killer CPG Website that Converts to help you increase your website conversion rates. Get your FREE copy at .
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