Brand Start Goes Healthy · 2024-02-25 · 46 min
Being a CPG founder is tough. It takes courage, business acumen, and mental fortitude to succeed. This conversation is both insightful and vulnerable, uncovering not only the business side of CPG but also the realities of being a founder. In this episode, Leonard is joined by Joe Hill, co-founder of One Planet Pizza, who opened up about his ups and downs in building his company alongside his dad. Listen to this episode to learn: 1) Why is testing and failing a critical part of CPG success? 2) What's the #1 challenge to expect when starting a CPG brand? 3) Why scaling down is a growth strategy? 4) What should be your #1 priority as a CPG founder? 5) What does CPG survival truly mean? Learn more about Joe and his brand at . If you find this podcast helpful, be sure to subscribe and leave us a rating. P.S. If you're struggling to drive product trials and you want to strengthen your product positioning, I may be the guy to help. I'm opening my CPG Brand Consulting program for start-ups and emerging CPG founders. Get on a 30-minute discovery call to see if we're fit to work together. Sign up here: .
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