95 | How to talk about your offer without sounding like an infomercial - Brand Confidence for Creatives

Topics in this episode

sales strategy Organic marketing Authentic selling podcasting for business offer creation

Episode notes

Have you ever worried about sounding like a late night infomercial when you talk about your offers? In this episode, I share the hilarious story of how I got scammed by a vibrating ab belt at fifteen, and how that exact same energy is being used to sell in the online space today. We explore how to confidently pitch your offer every single day (without making wild promises or feeling like a fraud). - In today's episode: The danger of the online infomercial style and why making wild claims causes cognitive dissonance Why you need to get hyper clear on the exact problem you solve, rather than just listing product features How to go deeper by describing the physical and emotional symptoms of your ideal client's problem Why repetition in your marketing does not have to feel fake (and how to reframe it as an honest invitation) Three simple steps to talk about your business every day without triggering mental alarms for your audience Details on my new 12 week group experience for coaches and consultants ready to optimize their podcast for conversions - Donate to Venezuela Earthquake Relief Fund: - Book a Call to learn more about the 12 week group experience: - Say HI on Instagram:

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