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#4110BOSS-it55.0 / 100Get badge
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BOSS-it

Hosted by Mark Edwards

This weekly podcast reveals the insider tips, techniques and concepts to help you grow your software business. It’s an over-the-shoulder look at a conversation between Mark Edwards and a wide range of talented and experienced executives.

101 episodes · publishes fortnightly · latest 2024-03-11 · ~47 min/episode

Rank

#4110

Substance

55.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

SaaS rank

#125 of 172

Best B2B SaaS Podcasts →

Across the index

#4110 of 6181

Substance

Top 66%

outscores 34% of the index

Why it scores where it does

BOSS-it ranks #4110 on The B2B Podcast Index with a substance score of 55.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Thom Dennis has legitimate practitioner credentials - 17 years in the Royal Marines including Ministry of Defence work, a master's in psychology of change, and real client engagements with multinationals and pharmaceuticals - but he operates primarily as a consultant/coach rather than a scaled operator who built or ran a business, limiting the depth of direct operational insight.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

11.0 / 20

A handful of actionable ideas surface - military-grade rehearsal applied to corporate settings, check-in rituals to surface psychological readiness, and designing meetings in circles with structured small-group breakouts - but they are diluted by generic leadership platitudes and long host monologues that consume a large share of the runtime.

“something the military do extremely well is rehearsed. And I remember working with the pharmaceutical. And they were, um. They had, uh, compound teams that had to go to organizations like the FDA and in Europe, each country, and try and persuade them to have a license, you know, and we used to rehearse”

“I like to start with a check in. Um, I, I, I, I encourage people just to say what they're bringing into the room”

Originality

10.0 / 20

The episode leans on heavily recycled material - Patagonia as a purpose-driven exemplar, Csikszentmihalyi's flow, and psychological safety are all ubiquitous in leadership content - with no genuinely contrarian or first-principles argument. The military rehearsal analogy applied to pharma regulatory meetings is the only modestly fresh angle.

“One of the models that I, I love is, Is Patagonia”

“Michele Cheek Sembihai As a psychologist back in the 1970s and um, I'd experienced that in sport”

Guest Caliber

13.0 / 20

Thom Dennis has legitimate practitioner credentials - 17 years in the Royal Marines including Ministry of Defence work, a master's in psychology of change, and real client engagements with multinationals and pharmaceuticals - but he operates primarily as a consultant/coach rather than a scaled operator who built or ran a business, limiting the depth of direct operational insight.

“I resigned, was I. I fell out With. With a minister when I was. I was, um, working in the Ministry of Defense”

“in the Falklands, there's a very good friend of mine who was the. The guy who was responsible for the plan, the landing plan”

Specificity & Evidence

12.0 / 20

The episode has more named specifics than average - Lee Iacocca, Patagonia at ~$2.2B, Dean Carter as Patagonia's CHRO, the Falklands landing plan, FDA pharmaceutical rehearsals - but key details are hedged or unnamed ("is it 10%? I think it is", the unnamed Colorado ADHD business, the anonymous French acquisition client), reducing evidentiary weight.

“now what is it? It's, it's over. It's, it's around a 2.2 billion dollar organization”

“they give 10% of their, their, their is it 10%? I think it is um, uh, of their income”

Conversational Craft

9.0 / 20

The host asks a few reasonable scene-setting questions but never challenges a claim, pushes for numbers, or creates productive friction; instead, he frequently interjects "Yes, yes" and delivers extended personal anecdotes - including a lengthy story about directing a play - that displace guest insight rather than deepen it.

“I watched in the first few minutes, and I could see people moving around and just sort of doing things and moving their head, and I wanted to see if the play was going to be successful”

“And the bit of feedback I would have for you is I really resonated with all of the points that you made”

Standout episodes

  • Season 3 - Episode 21- Thom Dennis - New Approaches for Business Leaders in a Time of Cultural Change

    2024-03-11

    55

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Season 3 - Episode 21- Thom Dennis - New Approaches for Business Leaders in a Time of Cultural Change

    2024-03-11 · 30 min

    55 / 100

Frequently asked

What is BOSS-it's substance score?
BOSS-it scores 55.0 out of 100 for substance and ranks #4110 on The B2B Podcast Index. That puts it ahead of 34% of the B2B podcasts we rank and #125 of 172 in SaaS. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is BOSS-it worth listening to?
BOSS-it is ranked on The B2B Podcast Index with a substance score of 55.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts BOSS-it?
BOSS-it is hosted by Mark Edwards.
How often does BOSS-it publish?
BOSS-it publishes fortnightly, has 101 episodes, released its most recent episode on 2024-03-11.
Which BOSS-it episode should I start with?
Our highest-scoring recent episode is "Season 3 - Episode 21- Thom Dennis - New Approaches for Business Leaders in a Time of Cultural Change" (55/100) - a good place to start.

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Guests who've appeared

Thom Dennis

Topics this show covers

The themes that come up most across this show's episodes.

Psychological safetyPatagoniaDiversity and inclusionorganizational culturePurpose-driven organizationsfear-based managementmilitary leadershipSerenity in LeadershipFlow states (Mihaly Csikszentmihalyi)Facilitation techniques

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