
Hosted by Mark Edwards
This weekly podcast reveals the insider tips, techniques and concepts to help you grow your software business. It’s an over-the-shoulder look at a conversation between Mark Edwards and a wide range of talented and experienced executives.
101 episodes · publishes fortnightly · latest 2024-03-11 · ~47 min/episode
Rank
#4109
Substance
55.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#4109 of 6182
Substance
Top 66%
outscores 34% of the index
BOSS-it ranks #4109 on The B2B Podcast Index with a substance score of 55.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Thom Dennis has legitimate practitioner credentials - 17 years in the Royal Marines including Ministry of Defence work, a master's in psychology of change, and real client engagements with multinationals and pharmaceuticals - but he operates primarily as a consultant/coach rather than a scaled operator who built or ran a business, limiting the depth of direct operational insight.
Averaged across 1 recently scored episode, with cited evidence.
A handful of actionable ideas surface - military-grade rehearsal applied to corporate settings, check-in rituals to surface psychological readiness, and designing meetings in circles with structured small-group breakouts - but they are diluted by generic leadership platitudes and long host monologues that consume a large share of the runtime.
“something the military do extremely well is rehearsed. And I remember working with the pharmaceutical. And they were, um. They had, uh, compound teams that had to go to organizations like the FDA and in Europe, each country, and try and persuade them to have a license, you know, and we used to rehearse”
“I like to start with a check in. Um, I, I, I, I encourage people just to say what they're bringing into the room”
The episode leans on heavily recycled material - Patagonia as a purpose-driven exemplar, Csikszentmihalyi's flow, and psychological safety are all ubiquitous in leadership content - with no genuinely contrarian or first-principles argument. The military rehearsal analogy applied to pharma regulatory meetings is the only modestly fresh angle.
“One of the models that I, I love is, Is Patagonia”
“Michele Cheek Sembihai As a psychologist back in the 1970s and um, I'd experienced that in sport”
Thom Dennis has legitimate practitioner credentials - 17 years in the Royal Marines including Ministry of Defence work, a master's in psychology of change, and real client engagements with multinationals and pharmaceuticals - but he operates primarily as a consultant/coach rather than a scaled operator who built or ran a business, limiting the depth of direct operational insight.
“I resigned, was I. I fell out With. With a minister when I was. I was, um, working in the Ministry of Defense”
“in the Falklands, there's a very good friend of mine who was the. The guy who was responsible for the plan, the landing plan”
The episode has more named specifics than average - Lee Iacocca, Patagonia at ~$2.2B, Dean Carter as Patagonia's CHRO, the Falklands landing plan, FDA pharmaceutical rehearsals - but key details are hedged or unnamed ("is it 10%? I think it is", the unnamed Colorado ADHD business, the anonymous French acquisition client), reducing evidentiary weight.
“now what is it? It's, it's over. It's, it's around a 2.2 billion dollar organization”
“they give 10% of their, their, their is it 10%? I think it is um, uh, of their income”
The host asks a few reasonable scene-setting questions but never challenges a claim, pushes for numbers, or creates productive friction; instead, he frequently interjects "Yes, yes" and delivers extended personal anecdotes - including a lengthy story about directing a play - that displace guest insight rather than deepen it.
“I watched in the first few minutes, and I could see people moving around and just sort of doing things and moving their head, and I wanted to see if the play was going to be successful”
“And the bit of feedback I would have for you is I really resonated with all of the points that you made”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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