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Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

From Doer to Director, Getting Value From AI

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization · 2026-06-16 · 52 min

Episode notes

This month we dig into whether Claude Design is any good, why so many people feel like AI is costing them time rather than saving it, and what it really means to stop being a doer and start being a director. Along the way we wander into the loss of craft, the ethics of AI, and a joke so niche it needs its own history lesson. App of the Month Claude Design is the tool that grabbed our attention this month. It builds out designs for you, and it is genuinely impressive. We used it to rebuild the website for a small UK charity that funds children's education in India , going from nothing to a finished static HTML site in around eight hours, with Claude Design handling the design and Claude Code doing the build. Beyond the standard twenty pounds a month subscription, it cost roughly fifty quid in extra credits, which for a small organization is a no-brainer. Claude design and code together allowed Paul to create a fully working website in less than 8 hours. It turns out it does more than websites. It builds presentations too, and exports them to PowerPoint or PDF for offline editing.

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From Doer to Director, Getting Value From AI - Boagworld: UX, Design Leadership, Marketing & Conversion Optimization | The B2B Podcast Index