Beyond the Paycheck · 2026-01-21 · 22 min
Beyond Base Pay: CCRC’s CHRO on Total Rewards, Pay Equity, and Financial Wellness SummaryIf employees only focus on base pay, they miss the true value of their compensation. Lisseth Zouhbi, Chief Human Resources Officer at Child Care Resource Center, breaks down how her team is demystifying total rewards for a large, fast-growing nonprofit. With 25 years in HR - including two decades in luxury hospitality - and as a co-author of Latinas Rising Up in Human Resources (Executive Edition) and United Latinas (Vol. 3), Lisseth shares a practical blueprint: build clear total reward statements, equip managers to communicate them, and design benefits through a multigenerational, life-stage lens. She details CCRC’s approach to competitive pay in nonprofits, maintaining internal equity through every hire and promotion, and pairing health benefits with financial wellness education. Expect actionable tactics - from leveraging Workday and broker partners to a simple 30-day money experiment - plus the metrics that matter: lower turnover, stronger equity, and broader talent attraction.
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