Valerie Hoecke, Dia&Co. COO, fmr CDO at LVMH, on How a $50B Company Preps You For Anything, Try Before You Buy, Going From Growth to Survival Mode and Back, Size Discrimination, and More - Between Two COO's with Michael Koenig

Topics in this episode

Logistics ecommerce b2c consumer shopping

Episode notes

Dia&Co. COO and former LVMH Chief Digital Officer, Valerie Hoecke, joins to chat on how a $50B co. like LVMH preps you for anything, how Dia&Co. solves the shopping challenges faced by plus size women, the impact of size discrimination in the workforce, the challenges that "try before you buy" creates, and going from growth to survival mode and back again. Valerie kicked off her career in the early days of the internet with one software exit followed by one agency exit, in the Web 1.0 days. She gained a ton of experience across brand building and performance marketing, as well as e-commerce, in 15 years working in digital agencies in various roles including VP Operations, GM, VP Client Services. Most recently she served as the Global Chief Digital Officer for the world’s foremost luxury conglomerate, LVMH, across 16 beauty brands. LVMH Beauty brands include a mix of iconic centuries-old luxury household names such as Parfums Christian Dior, powerhouses like Benefit Cosmetics, Givenchy, and Fresh, as well as more recently incubated hot businesses such as Fenty Beauty. She’s recently returned to her startup roots at Dia & Co, where she has been the COO for the last 6 months.