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ZoomInfo’s CRO: The #1 Mistake That Kills Sales Teams in a Downturn | Belkins Podcast Episode #14

Belkins Podcast · 2025-05-23 · 1h 9m

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Topics in this episode

saas sales strategyoutbound sales tipshow to motivate sales repssales growth strategyrecession busines growth

Episode notes

What do you do when the market crashes and your team starts to panic? ZoomInfo’s CRO James Roth has one rule: don’t lower the bar. In this episode, James opens the playbook on what it really takes to lead a high-performing sales org through chaos. No buzzwords. No theory. Just the hard truths, decisions, and systems that keep ZoomInfo’s revenue engine running - even when headlines scream panic. ▶ From stock market volatility to sales team psychology, from discipline under pressure to the revolutionary impact of AI - this episode goes deep. James shares: Why most sales leaders get downturns completely wrong. The exact moment leaders lose control of their team’s culture - and how to prevent it. What a real CRO’s morning routine looks like (and why it starts at 4:30 a.m.). How ZoomInfo’s AI instantly surfaces insights, empowering every rep to sell like a top performer. Why lowering quotas in tough times is never the answer. The precise leadership mindset that turns pressure into your strongest advantage. This is the episode to share with your VP, your board, or your top performers who are questioning how to navigate market uncertainty.

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