Ep. 177 - Why “Book a Demo” Is Killing SaaS Growth

Episode notes

Send us Fan Mail Guest: Braydan Young, Co-Founder and CEO at SlashExperts - Buyers don’t want another “book a demo” button - they want proof from people like them. In this episode, Braydan Young, Co-Founder and CEO of SlashExperts (and previously co-founder of Sendoso), joins host Ken Lempit to share how buyer-led growth is reshaping SaaS sales and why the old way of running references at the end of the deal cycle is broken. Key insights from this episode: Why moving customer references earlier can shorten sales cycles by 4 - 6 weeks How authentic peer conversations double conversion rates compared to demos What CROs can learn from Sendoso’s hypergrowth - and its “we grew too fast” moment Why handwritten notes and simple gifts outperform flashy, expensive ones How to turn the “dark funnel” into a competitive advantage If you’re a B2B SaaS CMO or CRO looking to accelerate pipeline, increase deal size, and close faster with fewer wasted demos, this episode is a must-listen. - Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. Get your free SaaS GTM Checkup

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