Closing the Deal with Fexingo · 2026-06-21 · 8 min
In Episode 65 of Closing the Deal, Lucas and Luna examine a counterintuitive sales move: a SaaS rep who closed a $1.2 million deal by offering the prospect an annual renegotiation clause. The buyer was worried about lock-in and future price hikes. By agreeing to revisit terms every 12 months based on market benchmarks, the rep built trust and removed the final objection. Lucas breaks down the psychology - it signals confidence, not concession - and explains how the rep structured the clause to protect his own margins. Luna pushes back on whether this creates unpredictable revenue. They also discuss when this tactic works best: long-term contracts, volatile markets, and deals where the buyer has a procurement mandate to avoid multi-year lock-ups. A concrete case for operators who want to use flexibility as a closing tool. #AnnualRenegotiation #SalesTactic #ClosingTheDeal #Business #SalesStrategy #Negotiation #SaaS #EnterpriseSales #BuyerPsychology #TrustInSales #RevenueGrowth #ContractClauses #FlexiblePricing #ObjectionHandling #SalesConfidence #FexingoBusiness #BusinessPodcast #SalesPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The Art of the Silent Close88 / 100How to Close Without Asking for the SaleHow Price Anchoring Wins Complex B2B DealsHow Asking for the Second Signature Wins DealsHow The Final Email Wins Enterprise Deals
