B2B Sales Trends · 2026-09-10 · 25 min
Customer centricity in B2B sales starts with one question: are your processes helping the customer, or just helping your business hit its KPIs? Hasancan Ozyurt, Director of Sales Americas at CHT Group, joins Harry Kendlbacher to challenge how we think about customer centric selling and B2B sales strategy. Why does he believe sales should be the “voice of the customer”? What is the “Club Principle”? And what can a jewelry store in Istanbul’s Grand Bazaar teach us about building customer relationships? The answers challenge some familiar ideas about proactive sales, value based selling, and what it really means to put the customer first.
147. Ingram Micro President on Why Intelligence Beats Instinct w/ Sanjib Sahoo77 / 100
142. The New Rules of Cybersecurity Buying in the Age of AI w/ Marty Overman86 / 100
139. Most Client Briefs Miss the Real Problem w/ Emma Beckmann61 / 100
138. Why Most Teams Are Using AI Completely Wrong w/ Fred Schwark55 / 100
157. Why You Can’t Automate Your Way to Better Sales Performance w/ Jacob Harris