B2B Sales Trends · 2026-09-08 · 22 min
AI in sales can expose opportunities but it can’t create execution. So what actually separates the sales organizations that act on the information from those that simply talk about it? Jacob Harris, Chief Sales Officer at TestEquity, is leading a company wide sales transformation focused on customer segmentation, territory management, and sales performance. In conversation with Harry Kendlbacher, he shares why technology is an enabler, not a replacement for the people doing the work. Harris explains why you “can’t system away performance,” what sales leaders should look for when assessing organizational health, and why the best salespeople still have something technology cannot replace.
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