It's called Go-to-Market for a Reason: Let's Get Out of the Office

Episode notes

Crack open a Guinness with Peter Meyers, founder of Portage Sales, to discuss go-to-market strategy that actually delivers. From the importance of sales and marketing alignment to practical AI adoption tips, Peter shares what separates top-performing sales leaders from the rest. We also cover how to escape planning theatre, avoid random acts of marketing, and why building momentum matters more than perfection. And yes—we talk beer, leadership, and the myth that marketing is optional. Spoiler: it’s not. Whether you're refreshing your GTM playbook or looking to bridge the sales-marketing gap, this pint is packed with actionable insights and a...Molson Canadian???