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Index/Marketing/B2B Marketing Pint
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It's called Go-to-Market for a Reason: Let's Get Out of the Office

B2B Marketing Pint · 2025-10-28 · 40 min

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Topics in this episode

go-to-market strategyB2B marketingsales leadershippeter meyersportage sales

Episode notes

Crack open a Guinness with Peter Meyers, founder of Portage Sales, to discuss go-to-market strategy that actually delivers. From the importance of sales and marketing alignment to practical AI adoption tips, Peter shares what separates top-performing sales leaders from the rest. We also cover how to escape planning theatre, avoid random acts of marketing, and why building momentum matters more than perfection. And yes - we talk beer, leadership, and the myth that marketing is optional. Spoiler: it’s not. Whether you're refreshing your GTM playbook or looking to bridge the sales-marketing gap, this pint is packed with actionable insights and a...Molson Canadian???

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