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Swyft Cities’ Jeral Poskey on getting big ideas off the ground

Ashurst Business Agenda Podcast · 2023-06-30 · 24 min

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Topics in this episode

GoogleESGfutureOutpacing ChangeTransport

Episode notes

Transport innovator Jeral Poskey reflects on his extraordinary career journey - from rural Texas and Washington DC, to Stanford and Silicon Valley - and explains his passion for better connecting cities and communities. In this episode, Swyft Cities CEO Jeral Poskey explains how he turned his personal passion for transport into a formidable career. While at Google’s real estate division, Jeral began a plan to get people to work conveniently which, in turn, helped the company get the green light to build more office space. “That’s when the light bulb went off for our leadership,” he recalls. “Solving these transportation problems allows you to print more land - and in Silicon Valley, that’s printing money. So now we could come up with all sorts of crazy transportation ideas and [attribute] a return on investment to them.” At that point, transportation became strategic for Google, explains Jeral.

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