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Index/AI & Data/AI Automations for Business
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S2. Ep10 - The New Rules of Prompt Engineering in 2026

AI Automations for Business · 2026-03-12 · 36 min

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Topics in this episode

AI promptsPrompt engineeringClaude AIJSON promptingContext engineering

Episode notes

We first covered prompt engineering on the podcast almost exactly a year ago, and honestly, nearly everything we said has changed. So this week, Katie and Noel revisit the topic from scratch to break down what actually works in 2026. The big shift is from rigid prompt structures to what we're calling context engineering. Instead of obsessing over the perfect sentence, it's about giving AI the right information upfront. We walk through how to use one conversation purely to build context, then bring that into your actual working conversation. It's the technique I used to build Clyde, and the results speak for themselves. We also get into why JSON format produces dramatically better structured outputs, why telling AI what you don't want is just as important as telling it what you do, and why those "steal my prompts" posts are still terrible advice. Plus we compare how Claude and ChatGPT handle vague prompts completely differently, which changes how you should approach each one. Oh, and we've got a Project Clyde update. Early access is live, and we've managed a 66% reduction in token usage since the beta. Pretty pleased with that one.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Jeff Dean: The 1% Rule for Building in AIY Combinator Startup Podcast · on Context engineering98 / 100
  • Episode 023 Deepfakes and the Liar's DividendAI Tools for Practicing Lawyers · on Claude AI96 / 100
  • Digital CX with Real Impact: Kat Kenny on DAP, AI, and Customer Education | Episode 108The Digital CX Podcast · on Claude AI80 / 100
  • The Hidden Risk in AI-Generated Tests and Requirements - Olivier DenooSoftware Testing Unleashed · on Prompt engineering79 / 100
  • John Suarez on How Businesses Should Actually Use AI Without Losing Human JudgementMarketing for SMEs · on Prompt engineering78 / 100
  • Our Cybersecurity Mission: AI In DevelopmentOur Cybersecurity Mission · on Prompt engineering77 / 100

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