Aesopian's · 2025-02-17 · 57 min
Are you an MSP owner looking to generate consistent leads through cold email marketing? In this episode of The Aesopians Podcast, host Hunter Nelson sits down with Jeffrey Newton, an MSP veteran turned co-founder of SIFT, to break down the strategies that actually work in today's cold outreach landscape.With 18 years in the MSP space - spanning technical roles, sales, and marketing leadership - Jeff shares his hard-earned insights into building a successful outbound system that lands high-quality meetings and converts new customers every month.Key Takeaways from This Episode: Why Traditional MSP Marketing Fails - Learn why old-school email marketing tactics like mass-blasting contacts via Mailchimp or Constant Contact don’t work and what MSPs should do instead. Building a Targeted Prospect List - Jeff explains how to define your Ideal Customer Profile (ICP), leverage tools like PandaMatch and Clay to refine your list, and avoid the common mistake of going too broad.
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