How to fix ABM goal & strategy misalignment with Taylor Young

Episode notes

Revenue is the end goal of marketing,but it sure isn't the point B (it's more like point Z) Taylor Young , Head of ABM Strategy at Terminus , spends all of her time helping marketers get started with ABM or take their ABM to the next level. She is SO well versed in this that she built step-by-step playbooks outlining how to get from A to Z...and this week, she's walking us through her process on Account Based Beverages . Make sure you subscribe so you never miss an episode!