The B2B BRAND180 Podcast with Linda Fanaras · 2025-03-10 · 21 min
In this episode of the B2B Brand180 podcast, Linda Fanaras interviews Andrew Seidman, co-founder and COO of Digital Reach. Andrew shares insights from over a decade of experience in designing full-funnel go-to-market motions for enterprises and startups. They discuss the importance of implementing a cohesive, integrated B2B marketing strategy. Andrew emphasizes the value of account-based marketing (ABM) and shares successful campaign examples, particularly highlighting a successful case with VMware's Tanzu business unit. The episode also covers how to align sales and marketing teams as the critical first step for any new engagement. 01:34 The Importance of Integrated Marketing Strategies 03:48 Effective Tactics for B2B Marketing 07:25 Understanding Sales Cycles and Buyer Groups 10:10 Aligning Sales and Marketing Teams 13:42 Case Study: Successful Campaign with VMware 15:55 Rapid Fire Questions with Andrew Seidman More information about Andrew: Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: How ready is your brand for growth?
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