How to communicate ABM success to your executives with Rob Willingham

Episode notes

I n today’s economy, it is imperative that marketers are able to communicate their success to their executive team. Using a real example as our guide, Rob Willingham walks us through the three most important questions in his framework for executive communications: What’s working? What’s not working? How to translate that into success metrics for your executive team? Listen to the full episode to hear this framework in action & how Rob was able to prove his ABM efforts drove 11% more opportunity creation.