A Change of Brand · 2021-09-21 · 42 min
Southwest is a much beloved brand, but in 2014 a heart-felt rebrand process caused some turbulence inside the largest domestic air carrier. Rodney Abbot, Senior Partner at Lippincott, lead the process and gives us a first hand account. To see the change of brand for yourself, visit achangeofbrand.com or
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