A Change of Brand · 2023-02-14 · 48 min
Name changes are possibly one of the hardest things a brand can endure. With over a million trademarks filed annually with the United States Patent and Trademark office, but only 170,000 English words in common use today, names are only going to get more creative - for better or worse. In this bonus episode, host Blake Howard and naming guru Rob Meyerson discuss some of the biggest brand naming wins and fails, as well as provide insight into the nebulous process of naming a brand. For more on Rob Meyerson and his book Brand Naming , visit: and To learn more about the brands discussed today, visit: achangeofbrand.com
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki HaircareUnpacking the Digital Shelf · on Rebranding75 / 100
89 | You Don't Need a Rebrand. You Need ThisBrand Confidence for Creatives · on Rebranding49 / 100
How To Lead a Rebrand With Reduced Budgets During An Economic Downturn with Angela BrownSpotlight on B2B Marketing · on Rebranding
Scaling Commerce: How Commerce’s CMO Builds Growth in a Connected World with Michelle SuzukiBuilders Wanted · on Rebranding
Mieke Veldhuis - The Social Hub | Hybrid hospitality and the importance of people & cultureSMACK Hospitality · on Rebranding
Inside the Studio: Matchstic55 / 100
Inside the Studio: Motto64 / 100
Inside the Studio: Smith & Diction67 / 100
Amazon with Arthur Foliard75 / 100
Walmart with Tosh Hall and David Hartman76 / 100