A Change of Brand · 2024-07-02 · 46 min
In 2023, we saw Eddie Bauer and Johnson & Johnson retire their widely recognizable script logo for a basic sans serif type, causing a sweep of panic in the design community. Are all script logos doomed? To find out whether this is an actual trend, we consulted type experts James Bowie, Fast Company contributor and sociologist at Northern Arizona University who studies trends in logo design and branding, as well as James Edmondson, Type Designer and Founder of OH no Type Co. To see the change of brand for yourself, visit achangeofbrand.com or
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The Future of Work is Putting HR at the Center of Business Strategy - Dr. Peter Fasolo, Former CHRO, Johnson & Johnson | Boston UniversityThe TechEd Podcast · on Johnson & Johnson74 / 100
From Data Projects to Data Products: Essential Skills for AI LeadersData Analytics Chat · on Johnson & Johnson71 / 100
Why Customer Success Is the Next Major Category in MedTech with Rupal Ayer, Senior Director of Customer Success at SolventumOutcomes Rocket · on Johnson & Johnson63 / 100
E52 Your Writing Is Your Brand: How Women Leaders Use AI to Elevate Executive Presence and Reduce Burnout with Grace Aldridge FosterLead with Spark · on Johnson & Johnson61 / 100
Inside the Studio: Matchstic55 / 100
Inside the Studio: Motto64 / 100
Inside the Studio: Smith & Diction67 / 100
Amazon with Arthur Foliard75 / 100
Manischewitz with Lisa Smith67 / 100