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SparkToro

A guide to the best B2B podcast coverage of SparkToro - the shows and 9 episodes that go deepest, ranked by substance, not downloads.

SparkToro, founded by Rand Fishkin, addresses a fundamental shift in B2B discovery: the rise of zero-click searches where audiences find answers without visiting websites. These episodes explore how marketers can build brand influence and attention in this environment, with Fishkin discussing the strategic implications for solo entrepreneurs and B2B brands, while contributors like Brendan Hufford tackle content marketing failures and Charlie Grinnell examines how industry data can inform more effective marketing analytics.

Best shows on SparkToro

Best episodes on SparkToro

  1. #44 Marketing After GPTs: AI Search, Zero-Click Content & the Future of SEO with Rand Fishkin

    Fixing the Game Podcast by Luke · 2026-03-18

    96 / 100

    …peaker A: That's Rand Fishkin, co founder of SparkToro and one of the most influential voices in modern marketing.…

  2. AI Hype vs Reality: What actually works in marketing (w/ Rand Fishkin) | S3 EP2

    The paid media lab · 2025-10-29

    92 / 100

    …I'm the content lead here at Lunio, and in this episode I'm joined by Rand Fishkin, founder and former CEO of Moz, and now the co founder and CEO, uh, of the audience research platform SparkToro.…

  3. Zero-Click Marketing: Rand Fishkin on Attention, Trust, and the Future of B2B Discovery

    Beyond B2B Marketing · 2026-06-22

    84 / 100

    …He's not only the best answer for all things search and audience intelligence, but also as an entrepreneur and founder of multiple companies in the Martech space, including Moz, SparkToro, Alert Mouse, and Beyond with Snack Bar Studio.…

  4. 230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad

    Humans of Martech · 2026-07-28

    83 / 100

    …[00:00:47] ​ [00:01:14] In This Episode - [00:01:14] Phil: What's up, everyone? Today, we have the pleasure of sitting down with Amanda Natividad, Chief Evangelist at SparkToro and the founder of Zero-Click Marketing, built around the framework she co-created with Rand Fishkin, and they have an upcoming book together as well.…

  5. Rand Fishkin on Building Brand Influence in a Zero-Click World

    Content Disrupted: Bold Takes on Brand Marketing · 2025-06-12

    79 / 100

    …Rand is a co founder and CEO of SparkToro, makers of fine audience research software.…

  6. Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead

    Content Disrupted: Bold Takes on Brand Marketing · 2025-05-15

    77 / 100

    …But like, if we talk about genuine content marketing, I think that SparkToro as a company still does best in class.…

  7. The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster

    Marketing x Analytics · 2025-11-23

    73 / 100

    …Some of them, you've heard of similar web pathmatics, SparkToro, SEMrush, Tubular Labs.…

  8. From Blue Links To AI Overviews: How Brands Stay Discoverable with Bryan Phelps

    MEDIASCAPE: Insights From Digital Changemakers · 2026-01-28

    73 / 100

    …So Rand again owns a company now called SparkToro that helps with audience research.…

  9. AI, SEO, and the Future of Solo Entrepreneurship with Bill Widmer

    Entrepreneur's Enigma · 2026-06-30

    45 / 100