The B2B Podcast Index
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Topic

SMART goals

1 B2B podcast episode that cover SMART goals, ranked by substance score.

  1. 65. Stop building marketing strategies to impress your leaders

    The B2B Marketing Gap Podcast · 2026-04-16

    25 / 100

    You wouldn't just say in your, with my framework, you wouldn't just say increased, um, 'Customer retention rate by 10% within 6 months,' which is what SMART goals will tell you to do, because then you're just obsessed with that metric.