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customer segmentation

A guide to the best B2B podcast coverage of customer segmentation - the shows and 26 episodes that go deepest, ranked by substance, not downloads.

Customer segmentation requires both strategic clarity and operational alignment across teams. These episodes explore how companies like Motive scale their commercial teams to serve different customer tiers, why sales and marketing collaboration matters for targeting the right segments, and how messaging and positioning shift when moving up-market - alongside broader lessons from Bain on AI's real impact on segmentation practices.

Best shows on customer segmentation

Best episodes on customer segmentation

  1. The Hubert Palan Hypothesis: Customer-Centricity and Effective Segmentation are Key to Building a Successful Product Company

    The Product Science Podcast · 2025-03-18

    87 / 100

    …And I think that customer segmentation as a product person is a really, um, pivotal decision when we're building product strategy.…

  2. Build the Back-End First - Why Strategy Beats Tech Any Day

    The MDM Podcast · 2026-04-23

    84 / 100

    …look at a complex process, for example, like ⁓ making a quotation from a PDF that's coming in, you have to identify the SKUs, you have to identify the customer, and then you have to have the right customer segmentation.…

  3. From Static to Dynamic: The Evolution of Pricing Science in Distribution

    The MDM Podcast · 2026-04-29

    83 / 100

    …One way that distributors can apply AI in pricing is to better define peer groups as part of their customer segmentation and really leveraging peer group pricing and the business of the street at best possible margins.…

  4. How to Build Your Launch Goals From Scratch in 4 Steps w/Tamara Grominsky

    Product Marketing for You · 2026-08-06

    81 / 100

  5. #66: How To Effectively Target B2B Buyers in 2025

    B2B Insights Podcast · 2024-12-03

    80 / 100

    …I mean one effective way to do that I think is through customer segmentation.…

  6. Motive CRO on moving up-market and leading an org of 3,000+

    Outbound Squad · 2026-06-22

    79 / 100

  7. 1st of the Month Wrangle: Can We Stop Marketing Properties and Start Marketing to People? with Lasoh CEO Orlie Benjamin

    Alex and Annie · 2026-06-01

    79 / 100

  8. Episode 27, Part 3 - Lessons from Facebook, Deliveroo and a Pandemic

    The Growth Workshop Podcast · 2026-04-19

    79 / 100

  9. The Art of Pricing

    Accelerate Your Business Growth · 2025-12-04

    77 / 100

  10. Thomas Voigt: How to navigate in the evolving landscape of Customer Success? Thomas shares his best tips!

    Customer Success: With Fahim Waaler · 2025-03-18

    76 / 100

  11. Audience Rewards: Transforming Broadway Loyalty Through Fan Engagement (#795)

    Let's Talk Loyalty · 2026-08-06

    73 / 100

  12. From Data Projects to Data Products: Essential Skills for AI Leaders

    Data Analytics Chat · 2026-02-04

    71 / 100

    …honestly say only maybe 10% of the people are able 8 00:00:19,739 - > 00:00:22,800 to clearly formulate the customer problem, right? 9 00:00:22,800 - > 00:00:25,859 Because they can say, oh, I did customer segmentation.…

  13. 7. Part 2 - Before you buy Pricing AI with Suzanne Valentine

    The SweetSpot by PricingWorks · 2026-03-23

    68 / 100

  14. Pivot to CS & Technology: Amber Monroe's Healthcare Journey

    Customer Success: Pivot Your Career · 2026-04-08

    67 / 100

  15. How to Build a Revenue Engine That Doesn't Break as You Scale | Navin Persaud of 1Password

    Revenue Execution · 2026-03-25

    63 / 100

    …You're going to need to draw a line on uh, where your customer segmentation is.…

  16. How to Grow your eCommerce Revenue with Pop-Ups

    How to Grow your eCommerce Business · 2026-06-17

    60 / 100

  17. Are These Invisible Business Obstacles Killing Your Growth? (CEO Guide to Eliminating Friction)

    The CEO Guide To Market Friction · 2026-04-18

    60 / 100

  18. Why Sales Leaders Should Put Marketing in the Room

    B2B Marketing: How to Stand Out · 2026-04-24

    59 / 100

    …It's more I did the research to understand the industry and I understood the pain points and I did maybe some additional review as to how I should best lead with whether it's the customer segmentation.…

  19. 2026 Predictions: Using B2B Payments as a Strategic Lever for Growth

    Beyond the Transaction · 2026-01-21

    59 / 100

    …Yeah, Ines, if I can add to what you're saying, but it's also very much about customer segmentation.…

  20. So What? Why? Who Cares? Why messaging matters in product management

    Lessons In Product Management · 2026-06-17

    57 / 100

  21. Building Customer-Centric Experiences Across B2B & D2C with Joseph Sharplin

    Customer Centric Retailing Podcast · 2026-05-25

    54 / 100

  22. What AI Changes (and What It Doesn't) at Bain

    Beyond the Bio · 2026-06-29

    49 / 100

    …You know, if you're talking about customer segmentation, you're, you're talking about AI.…

  23. How a Strategic Pricing Overhaul Boosted Growth at Education Perfect

    Insight Exchange by L.E.K. Consulting · 2025-07-11

    40 / 100

  24. Ask Ignite: How to create an Ideal Customer Profile

    Ignite Your Business Radio Show · 2022-02-02

    37 / 100

  25. How Can AI help you with Personalized Customer Interaction

    AI For Small Business Growth · 2025-06-11

    37 / 100

    …There are also standalone AI powered tools that specialize in areas like ad targeting, customer segmentation and recommendation engines.…

  26. Navigating Revenue Growth Pressure

    Rev-n-u Unplugged · 2026-03-31