Zest for Business · 2025-07-29 · 44 min
First-Time Author Interview: Essential Questions Before You Publish Your Business Book Thinking about writing your first business book? Before you dive in, there are crucial questions every aspiring author needs to ask. In this episode, I’m interviewed by Carrie Birmingham, a first-time author working on her upcoming book about co-founder conflict, who asked me all the tough questions about my journey writing “LEMONADE Plan.” Critical Questions We Explore: Is the massive investment of time and energy actually worth it? What benefits exist beyond obvious book sales (spoiler: the money isn’t in the book!) How do you maximise the authority and business benefits once published? Should you tell people what you’re working on or keep it secret? How do you navigate the overwhelming publishing process?
Framework Thinking: How Expert Consultants Build Authority in Crowded Markets | Susanna Reay47 / 100
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