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Index/Zac Palmer’s Perpetual Growth Podcast
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Why Most People Freeze in a Crisis And How to Train Yourself to Act | EP 78

Zac Palmer’s Perpetual Growth Podcast · 2026-07-20 · 47 min

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Episode notes

Emergency preparedness, CPR training, crisis leadership, and the psychology of taking action can determine what happens in the moments that matter most. When an emergency happens, will you freeze, wait for someone else to act, or step forward? Courage rarely appears out of nowhere. It is built long before the crisis. In this conversation with Brad Newbury and Keira Newbury, we explore what it really means to be prepared for the moments that matter most and why education, training, experience, and empathy can determine whether someone watches from the sidelines or becomes the person who acts. Brad Newbury has spent more than four decades in fire and emergency medical services. He is a fire captain, paramedic, educator, CEO, Harvard-trained disaster medicine leader, and founder of a leading emergency medical training organization. Keira Newbury grew up immersed in emergency medicine, became CPR certified as a child, later became a nationally registered EMT, worked in a leading trauma center, and studied psychology and writing. Together, Brad and Keira co-authored a book built around powerful real-life stories of survival, service, and the ripple effect of a life saved.

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