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Google's Vice President of AI and Marketing Strategy, Joshua Spanier

Wharton Marketing Matters · 2026-04-09 · 33 min

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Episode notes

Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences.

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