Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy

Episode notes

Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses how the company helped transform non alcoholic beer from a niche category into a mainstream lifestyle brand. Rosalie shares how Athletic Brewing built cultural relevance around wellness, taste, and social connection, why authenticity matters in a crowded beverage market, and how changing consumer behavior is reshaping the future of beer. The conversation also explores category growth, brand positioning, distribution strategy, and how Athletic Brewing is thinking about younger consumers and evolving drinking habits.

• Piedmont Healthcare’s Marketing Strategy for Building Trust76 / 100
• How Liquid Death Builds Marketing That Wins the Internet
• Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth
• Ferrero NA's CMO, Chad Stubbs
• Google's Vice President of AI and Marketing Strategy, Joshua Spanier