Wharton Marketing Matters · 2026-04-23 · 32 min
Chad Stubbs, Chief Marketing Officer of Ferrero North America, joins Barbara and Americus to discuss how large-scale campaigns, cultural relevance, and innovative marketing strategies - from Super Bowl ads to viral brand moments - are used to build iconic brands and drive consumer engagement.
Piedmont Healthcare’s Marketing Strategy for Building Trust76 / 100
How Liquid Death Builds Marketing That Wins the Internet
Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth
Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Google's Vice President of AI and Marketing Strategy, Joshua Spanier