Not your ordinary belt business, Gregg Hemphill, Nexbelt - E-Commerce - Uncommon Brands

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E-Commerce Email Marketing DTC (Direct-to-Consumer)cpg consumer product brands

Episode notes

Gregg Hemphill is the CEO of Nexbelt and Lejon Belts . In this episode, he shares how these two brands take an overlooked product, the belt, and turn it into an engine for massive growth. Gregg, a 25-year veteran of the golf industry (Quiksilver, TaylorMade, Oakley), shares how Nexbelt's patented micro-adjusting ratchet technology provided both a functional benefit to the consumer and a huge inventory solution for retailers. This episode breaks down their strategy for profitable growth and how to turn the ordinary into not so ordinary. What was covered: Leading Nexbelt after acquisition by a PE firm. Overcoming the challenge of selling an overlooked accessory (the belt). Why fashion sells the basics: Using color and design to drive repeat purchases. The dual-benefit pitch: How Nexbelt solves the retailer's massive inventory problem. Don’t sell features, sell the benefit Advice for founders on profitable growth vs. "fake growth" spending. Nexbelt Links: Website: Instagram: Facebook: Parker Nash Links: Website: parkertnash.com LinkedIn: Parker Nash

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