How to break out in CPG supplements, Cam Schuler, RNWY - E-Commerce - Uncommon Brands

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Episode notes

Cam Schuler is the co-founder of RNWY, a sports nutrition brand dedicated to athletic longevity. In this episode, he shares how his roots as a collegiate athlete and his professional background at Nike and Vital Proteins led him to create a supplement brand that supports the long-term health of runners. Cam discusses the whirlwind of RNWY’s first year, from the official launch to navigating the complexities of the CPG supplement space. This episode is packed with insights on identifying gaps in the nutrition market, the transition from corporate leader to startup founder, and why focusing on "athletic longevity" is the key to building a brand that lasts. What was covered: The Nike & Vital Proteins Pedigree: How Cam’s experience with global giants shaped his approach to product development and athlete relations. Finding the Gap: Identifying why traditional supplements were failing endurance athletes and how RNWY fills that void. The "Year One" Reality: A look back at the challenges and milestones since their launch. Athletic Longevity: Why the brand focuses on keeping athletes healthy for the long run rather than just providing a quick fix.

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