How to Build a Brand That Makes an Impact with Cody DeJardin, Sackcloth and Ashes - Uncommon Brands

Topics in this episode

E-Commerce Email Marketing DTC (Direct-to-Consumer)cpg consumer product brands

Episode notes

In this episode, Parker interviews Cody DeJardin, a brand builder, partner, and advisor to consumer brands, about his extensive experience in the industry. Cody shares his journey from starting a product company with his brother in college to working with Sackcloth and Ashes, a mission-driven company that donates a blanket to a homeless shelter for every blanket purchased. They discuss the importance of meaningful storytelling, quality products, local impact, and engaging community. Cody elaborates on how Sackcloth and Ashes stands out in a crowded market by leveraging strategic collaborations and partnerships with various artists and brands. He also delves into the challenges of scaling too quickly and the shift towards gifting as a significant revenue driver for the company. Listen in to learn about the evolution of brand building, effective marketing strategies, and the impact of prioritizing social good.

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