Going bananas for business…a banana bread mix business with Morgan Lerner, GoNanas - Uncommon Brands

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E-Commerce Email Marketing DTC (Direct-to-Consumer)cpg consumer product brands

Episode notes

In this episode, Parker interviews Morgan Lerner, co-founder of GoNanas . GoNanas is modernizing the baked goods arena building a better-for-you bakery brand, using bananas to make a lower sugar, vegan, gluten-free, and allergen-friendly, treats otherwise known as #notyournanas baked goods. From a side hustle that started in the dorms at the University of Michigan, Go Blue!, GoNanas has grown into a nationwide brand, now available in over 4,000 retail locations. Morgan also discusses the challenges of managing brand collaborations and shares valuable insights into product innovation, team building, and lessons learned from both successes and setbacks. Additionally, she highlights GoNanas' community-building efforts through their ambassador program, fostering strong connections with customers. Listen now. What was covered: From dorm room startup to national brand - the GoNanas journey Growing to $1M+ in sales through monthly flavor drops How GoNanas built a highly engaged ambassador program to help with product and retail launches Developing successful collaborations with other brands like Salt & Straw Marketing with micro vs.

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