Uncommon Brands · 2025-07-28 · 35 min
In this episode of the Uncommon Brand podcast, host Parker Nash sits down with Dez Price, co-founder and CEO of BN3TH (pronounced "Beneath"), a brand dedicated to making comfortable men's underwear and base layers for various activities, from mountain adventures to the office. BN3TH is notable for being the first to create men's underwear with a three-dimensional pouch. Dez shares the intriguing origin story of BN3TH, which began around 2009-2010 when he and his business partner, Dustin, recognized an unmet need in the apparel market. They explored various product categories and ultimately focused on underwear, aiming to innovate beyond existing designs to offer unparalleled comfort and support. What was covered: BN3TH's Founding: Identifying a market gap for men's underwear. The Revolutionary Pouch: Impact of 3D pouch technology on comfort. Brand Evolution: Building a unique product into a successful brand. Product Philosophy: Comfort and support for all-day activity. Entrepreneurial Advice: Passion, innovation, and embracing challenges Parker Nash Links: Website: LinkedIn: Dez Price Links: Website: Instagram: Facebook: TikTok:
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