Carrying on a family legacy, John Gaither, Feetures

Episode notes

Join Parker in an insightful conversation with John Gaither, CEO of Feetures . John leads America's number one running sock brand, a performance-driven, family-run business based in Charlotte, North Carolina. Having served in various roles from sales and marketing to COO before becoming CEO in 2023, John brings a comprehensive understanding of the business he now runs. John shares the compelling story of Feetures, started by his father in 2002 with a vision to innovate performance socks. He discusses the brand's growth within the booming running industry, their careful balance between wholesale and direct-to-consumer channels, and their strategies for maintaining strong relationships with specialty retailers while expanding into larger chains. John also offers valuable lessons on product development driven by consumer feedback, staying ahead in a competitive market, and the unique dynamics of leading a family business through succession and daily operations.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• What Vendors Get Wrong - A Fractional CMO’s Honest Take on MarTech SalesThe MarTech Matrix · on Email Marketing86 / 100
• How To Build A Million Dollar Biller. Danny Cahill.The Elite Recruiter Podcast · on Email Marketing78 / 100
• The Unexpected Strategy That Turned $15K into a $1.5M B2B Marketing WinFounders Podcast · on Email Marketing77 / 100
• The Rising Cost of GrowthThe Fractional CFO Show with Adam Cooper · on DTC (Direct-to-Consumer)75 / 100
• How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard WellnessThe Glossy Beauty Podcast · on DTC (Direct-to-Consumer)69 / 100
• Episode 193: Becoming Iconic with Jen Leigh: The Founder Building a Media Brand for Ambitious WomenDawn of a New Era The Billionaire Brain Podcast · on Email Marketing67 / 100

• Fun times with Fun Guy: How to create your own category with Phoebe McPherson & George Moulton80 / 100
• How to break out in CPG supplements, Cam Schuler, RNWY
• From college runner to launching a Kenyan-inspired brand, Chris Hough, Artiken
• Building a retail first brand with Robert Nelson, Just Brand
• How to stand out in a competitive market, Sarah Vilenskiy, Blossom Essentials Skincare