Carrying on a family legacy, John Gaither, Feetures

Episode notes

Join Parker in an insightful conversation with John Gaither, CEO of Feetures . John leads America's number one running sock brand, a performance-driven, family-run business based in Charlotte, North Carolina. Having served in various roles from sales and marketing to COO before becoming CEO in 2023, John brings a comprehensive understanding of the business he now runs. John shares the compelling story of Feetures, started by his father in 2002 with a vision to innovate performance socks. He discusses the brand's growth within the booming running industry, their careful balance between wholesale and direct-to-consumer channels, and their strategies for maintaining strong relationships with specialty retailers while expanding into larger chains. John also offers valuable lessons on product development driven by consumer feedback, staying ahead in a competitive market, and the unique dynamics of leading a family business through succession and daily operations.

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