Uncommon Brands · 2026-02-16 · 40 min
Today on the show, we have Garrett Peters, the co-founder and CEO of Duncan and Stone Paper Company. Duncan and Stone specializes in beautifully designed, keepsake notebooks and journals featuring simple guided prompts to easily capture important life moments. Garrett shares the company's journey, from its 2020 launch with a handful of items to its current portfolio of over 50 products. Garrett discusses the challenge of building a brand and audience primarily on a platform like Amazon and the strategic shift they made toward their own website to foster customer engagement through email and social media. He also emphasizes the critical role of product quality, timeless design, and a thoughtful customer experience in building a loyal customer base and driving organic growth. What we covered: The Launch and Hero Products The Shift from Amazon to Direct-to-Consumer Product Design Philosophy and Delivering a Great Customer Experience Q4 Holiday Sales Strategy: Making One Simple, Clear Offer The Importance of Clarity in Product Offerings Duncan and Stone Links: Duncan and Stone Links: Website: Instagram: Facebook: TikTok: Parker Nash Links: Website: parkertnash.com LinkedIn: Parker Nash
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