Bye bye corporate, hello baby brand, Jeff Chisholm, Little Hometown - Uncommon Brands

Topics in this episode

E-Commerce Email Marketing DTC (Direct-to-Consumer)cpg consumer product brands

Episode notes

In this episode, Parker sits down with Jeff Chisholm, president of Little Hometown , a baby brand that designs locally themed blankets, onesies, PJs, and bibs featuring over 200 unique regional designs across the U.S.. Unlike many e-commerce brands, Little Hometown has never been on Amazon or Walmart, choosing instead to partner with independent retailers to grow its business. After years in corporate America, working in strategy, sales, and consulting, he took a leap into entrepreneurship - first with an Amazon-based business that exploded, then collapsed. That experience shaped his approach to building Little Hometown, a brand that thrives by being different, staying off mass marketplaces, and focusing on quality, nostalgia, and strong retail partnerships. Tune in to hear Jeff’s practical tips on building a profitable, niche baby brand.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

More from Uncommon Brands

All episodes →

Explore the best B2B Startups & Founders podcasts →