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Index/Startups & Founders/Uncommon Brands
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Building a no artificial anything supplement brand, Al Matheny, Promix

Uncommon Brands · 2025-03-17 · 47 min

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Topics in this episode

E-CommerceEmail MarketingDTC (Direct-to-Consumer)cpgconsumer product brands

Episode notes

In this episode, Parker sits down with Al Matheny, the founder of Promix Nutrition . Al has an extensive background in human performance and nutrition, holding a Master of Science in Human Performance and a Bachelor of Science in Exercise Physiology and Food Science & Human Nutrition. He’s also a former elite athlete at the University of Florida, where he competed in track and field and cross country. After college, Albert trained professionally and co-founded Soho Strength Lab in NYC, one of the top independent training gyms in the city. But his most well-known venture is Promix Nutrition , a brand dedicated to creating the cleanest, highest-quality supplements and snacks on the market. What was covered: Albert’s journey from elite athlete to entrepreneur The science behind clean, high-quality protein and supplements The challenges of building a business in the supplement industry The importance of transparency and quality in nutritional products The role of partnerships, marketing, and branding in growing ProMix How Promix differentiates itself in a crowded market Al Matheny's & Promix's Links: Website: Instagram: Facebook: Parker's Links: Website: LinkedIn:

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