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Index/Startups & Founders/Uncommon Brands
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Building A Mess-Free Auto Parts Brand With Mike Burns, ValvoMax

Uncommon Brands · 2024-10-08 · 30 min

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Topics in this episode

E-CommerceEmail MarketingDTC (Direct-to-Consumer)cpgconsumer product brands

Episode notes

Ever tried to change your oil at home and ended up with a mess on the driveway that looked like an oil tanker spill? That’s exactly why the guest on the show today started his brand. In this episode, Mike Burns, founder and CEO of ValvoMax, shares his journey from Air Force veteran and corporate finance professional to innovative product creator and brand founder. Mike takes us through the origin of ValvoMax , a revolutionary tool that simplifies oil changes by replacing the drain bolt with a cleaner, faster, and tool-free system. Mike discusses how his frustration with the traditional oil change process led him to develop the ValvoMax Quick Twist Valve, a product that has since gained traction amongst DIY car maintenance consumers and has landed in major retailers like Lowe’s and Canadian Tire. You’ll hear how a chance feature by YouTube personality Scotty Kilmer turned ValvoMax into a household name, as well as Mike’s insights into prototyping, manufacturing, and scaling into retail. Don’t miss this episode packed with lessons on turning frustration into innovation, and how one influencer review can change everything.

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