Building a brand while traveling the world...with your family! - Uncommon Brands

Topics in this episode

E-Commerce Email Marketing DTC (Direct-to-Consumer)cpg consumer product brands

Episode notes

In this episode, Parker sits down with Antje Pepper, the founder of Keep Going First Aid . Antje created Keep Going First Aid to bring beautifully designed, high-quality first aid products to families. As a full-time traveling mom, she saw the need for a compact, well-organized, and kid-friendly first aid kit. What started as a personal solution turned into a thriving brand that stands out in a crowded market. What was covered: How Keep Going First Aid was born out of a real-life parenting need The power of branding, storytelling, and knowing your customer Why selling a feeling is more powerful than selling a product How Antje scaled her business using influencer marketing The strategy behind working with agencies vs. in-house employees How Keep Going First Aid stands out on Amazon and e-commerce platforms How to build a brand from anywhere in the world Antje Pepper & Keep Going First Aid Links: Website: Instagram: Facebook: Parker Links: Website: LinkedIn:

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