Uncommon Brands · 2026-02-09 · 35 min
Join Parker Nash in a conversation with Maddie Steitz , the founder and CEO of Maddie's Natural Sweetener . Maddie shares her uplifting journey from working as an assistant to launching her own company, driven by a passion for baking and a commitment to creating a truly healthy alternative. Maddie discusses the inspiration behind developing a healthier, natural sweetener that avoids the pitfalls of current market options, such as artificial ingredients and excessive calories. Her product offers a unique, guilt-free indulgence, featuring a proprietary blend of stevia, monk fruit, and other natural ingredients . What was covered: The Entrepreneurial Shift Product Science & Manufacturing Challenges Vision for Guilt-Free Treats Marketing & Retail Expansion Strategy Maddie’s Natural Sweetener Links: Website: Instagram: Parker Nash Links: Website: parkertnash.com LinkedIn: Parker Nash
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