True Confessions of a Sales Leader · 2021-07-19 · 6 min
Welcome to our new segment, Sales Leader Q&A with Dr. Ruff. These are short segments with our sales coaching expert, Dr. Richard Ruff, where we provide quick and actionable tips that you can take and implement with your sales team right away. Our fifth segment focuses on what it means to sell "value". Selling isn't about pitching products, it's about you and the customer finding a shared vision for what the value of the product is for the customer. In this segment, Dr. Ruff discusses two ways that help you and your customer find this shared vision.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
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Lessons in Adaptability and Success
Embracing Curiosity and Adaptability: Going from Sales Leader to CEO
Principles of Effective Sales Leadership
Scaling a Successful Sales Team From the Ground Up