How Pfizer Transformed HCP Engagement Without More Content

Episode notes

When 80% of HCPs find pharma content irrelevant to their needs, we have a problem. Omnichannel strategy in Medical Affairs requires a fundamental shift from pushing content through multiple channels to delivering targeted, audience-centric scientific communications that solve real healthcare challenges. In this episode of Transforming Medical Communications , Wesley Portegies is joined by the Omnichannel Lead of Global Scientific Communications Oncology at Pfizer, Nishal Patel , to unpack what omnichannel really means and how Medical Affairs can move beyond the buzzword to implement meaningful, measurable omnichannel strategies. We’ll talk about: How to differentiate between multichannel and omnichannel approaches Why successful omnichannel requires starting with audience research before selecting channels or creating content How to interpret engagement metrics beyond surface-level numbers to drive strategy optimization Why change management and mindset shifts are crucial for successful omnichannel implementation How to future-proof Medical Communications by embracing emerging technologies and shifting from traditional content dissemination models Cut Through the Noise.