Caddis Redefines Eyewear for the 40+ Community

Episode notes

In episode 505 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tim Parr, founder of Caddis, a cultural lifestyle and eyewear brand boldly celebrating the 40-plus community. Parr shares that he launched Caddis after seeing a cultural and marketing void around aging consumers (3:30). He argues Gen X and older customers are overlooked despite significant…

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